Cupra Case Study
Client: Cupra
Campaign ran in: Italy and UK
Ad Formats: Display: Interactive Billboard (970x250) Interactive DMPU (300x600)
Tools used: Adobe Creative Cloud, Adobe Photoshop, Adobe After Effects
Role
Lead Designer and managed end-to-end design production for Cupra campaign
The Brief
To promote the New Cupra Hybrid Car, the client wanted to showcase key features of the car to be added in the video, yet the clients KPI goal was engagement and View Through Rate.
With this campaign it involved me using user research, visual design, design strategy, to discover the best way to implement an interactive video.
With my skills I created a hotspot that pulsed and paused the video for 3 seconds to let the user know that they can interact with this Ad. The results for this interactive Ad was with an interaction time of 19 seconds and the entire length of the video was 25 seconds this was 80% above the average Yahoo creative billboard benchmark. With the success of this custom format it was then replicated and used for a Renault campaign, this custom format is now used as a template for automative brands.
Pulse hotspot creation to showcase the user to click on the icon to reveal the hotspot.
Created in Adobe Photoshop
Start creating the visual design layout in Photoshop
Once the visual design is complete the user interaction and user journey is then mapped out in Adobe After Effects. I create this in After Effects to help the engineering team once in the building phase.
