Converse
Interaction Design
Visual Brand Design
Converse approached our Yahoo In-house creative studio team to create an interactive digital product experience to showcase the new Converse Twisted Collection.
Services
Digital Product Design, Creative Strategy,Visual Design, Interaction Design, User Experience Design
Tools
Photoshop, After Effects, Adobe CC
Timeline
2 weeks
The Task & Impact
I led the design concept and the end-to-end product development for this interactive product feature. For this format I created an engaging custom Yahoo format in which the user will have to pinch their phone to bring together the separated shoe which will then take the user to exploring the collection.
The client converse loved the creative so much that I led the design for another campaign with them promoting a different collection of shoes
The results was that 43% of users engaged with the Ad which was above Yahoo’s benchmarks
