Campaign ran in: Italy and UK
Ad Formats: Display: Interactive Billboard (970x250) Interactive DMPU (300x600)
Tools used: Adobe Creative Cloud, Adobe Photoshop, Adobe After Effects

Role
Lead Designer | Lead User Experience & User Interactive Designer

The Task | The Brief

To promote the New Cupra Hybrid Car, the client wanted to showcase key features of the car to be added in the video, yet the clients KPI goal was engagement and View Through Rate. With this campaign it involved me using user research, visual design, design strategy, to discover the best way to implement an interactive video.

Client’s Brand Guidelines

The Action | The Creation

Pulse hotspot creation to showcase the user to click on the icon to reveal the hotspot.
Created in Adobe Photoshop

After the design of the hotspot pulse was created, the next step was to create the design layout
following the client’s brand guidelines

Once I completed the visual design, the user interaction and user journey is then mapped out in Adobe After Effects.

The Result
With my user interaction skills I created a hotspot that pulsed and paused the video for 3 seconds to let the user know that they can interact with this Ad. The results for this interactive Ad was that it had an interaction time of 19 seconds and the entire length of the video was 25 seconds this was 80% above the average Yahoo creative billboard benchmark.
With the success of this custom format it was then replicated and used for a Renault campaign, this custom format is now
used as a template for automative brands.