The Task
The client Greek National Tourist Organisation reached out to our team to help with the design production and development of a new
campaign they would like to run which involved getting users to visit greece but not in the high season.
The clients KPI goal was Brand awareness. The client did not have a creative agency and as I was the most senior designer
in the team, I took the lead of the creative direction of this campaign
The Action
I started to create the design layout using Adobe Photoshop for the animation it was created in After Effects
DOOH in the making using
Adobe Photoshop
CTV in the making using
Adobe Photoshop
The results
CTV
98.9% VCR
These Ads were created with QR codes to drive both awareness and performance through a variety of TV apps such as Samsung TV Plus, Pluto TV.
Brand Stories
66K Interactions | 28.84″ avg. time spent
DOOH
5.5M impressions191K plays | 2M audience reach
When I created and implemented the QR codes, each QR code was unique to each creative, this way I was able to monitor how many users were scanning the creative and also this helped the client in collecting data.
The final outcome
788M Impressions | 1.05M Clicks | 131.05M Unique Users across USA and Canada
Campaign ran in: New York, Atlanta, Boston, New Jersey, Washington, Chicago, Philadelphia, California) and Canada (Toronto, Montreal)
Awards Won
Gold for Best International Campaign
Best Campaign in ‘Advertising / Branding / PR’ category
Best Digital Multi-Channel Campaign