The Task
The campaign – that targeted 10 different countries and run through the awarded Yahoo DSP
leveraged Yahoo’s custom travel audiences along with a mix of premium ad formats
(Native Ads, Augmented Reality Ads, Brand Stories, Mail Login Ads, Apple News Ads), resulting in outstanding KPIs that surpassed all initial goals.
The Action
The campaign – that targeted 10 different countries and run through the awarded Yahoo DSP
leveraged Yahoo’s custom travel audiences along with a mix of premium ad formats
(Native Ads, Augmented Reality Ads, Brand Stories, Mail Login Ads, Apple News Ads), resulting in outstanding KPIs that surpassed all initial goals.
Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.
The challenge
The results
CTV
98.9% VCR
These Ads were created with QR codes to drive both awareness and performance through a variety of TV apps such as Samsung TV Plus, Pluto TV.
Brand Stories
66K Interactions | 28.84″ avg. time spent
DOOH
5.5M impressions191K plays | 2M audience reach
When I created and implemented the QR codes, each QR code was unique to each creative, this way I was able to monitor how many users were scanning the creative and also this helped the client in collecting data.
The final outcome
788M Impressions | 1.05M Clicks | 131.05M Unique Users across USA and Canada
Campaign ran in: New York, Atlanta, Boston, New Jersey, Washington, Chicago, Philadelphia, California) and Canada (Toronto, Montreal)
Awards Won
Gold for Best International Campaign
Best Campaign in ‘Advertising / Branding / PR’ category
Best Digital Multi-Channel Campaign