The client Greek National Tourist Organisation reached out to our team to help with the design production and development of a new campaign they would like to run which involved getting users to visit Greece but not in the high season. The clients KPI goal was Brand awareness. The client did not have a creative agency and as I was the most senior designer in the team, I took the lead of the creative direction of this campaign

Gold for Best
International Campaign

Best Campaign in ‘Advertising / Branding / PR’ category

DOOH

Results: 5.5M impressions191K plays | 2M audience reach

When I created and implemented the QR codes, each QR code was unique to each creative, this way I was able to monitor how many users were scanning the creative and also this helped the client in collecting data

CTV

Results: 98.9% VCR

These Ads were created with QR codes to drive both awareness and
performance through a variety of TV apps such as Samsung TV Plus, Pluto TV

Brand Stories
Results: 66K Interactions | 28.84″ avg. time spent