About me

A Senior Lead Interaction Designer with 10 years experience, I have successfully led end-to-end advertising campaigns for clients such as Etoro, Barclays, Lloyds, McDonalds, Pandora, Nike, Adidas, and many more, led creative workshop sessions to design consultations. Specialising in User Experience and User Interaction Design, I specialise in transforming creative strategy into measurable business impact. My work is defined by creating user-centric design solutions that engage audiences and drive revenue growth.

Responsible for shaping and delivering cross-platform digital experiences that seamlessly integrate user needs with business goals. Collaborating with diverse stakeholders including Sales, Creative Strategy, Analytics, Project Management, Engineering, and Brand Marketing to develop innovative, scalable, and user-centric solutions. Skilled in mentoring and developing Senior and Junior Designers, empowering them to reach their full potential in design, through personalised guidance and targeted skill-building.