Ralph Lauren
Role: Lead Designer | Lead UX/UI Designer Ads
Campaign ran in: UK
Ad Formats: Outstream Landscape DCO (custom format) weather targeting
Tools used: Adobe Creative Cloud, Adobe Photoshop, Adobe After effects, HTML & CSS
DCO Whether targeting campaign
This Ralph Lauren ran during Wimbledon, This campaign focused on weather targeting to sunny and when it was raining. This data also pick up your location.
Interactive shoppable data feed
This interactive shoppable unit had an interaction rate of 28% and the 45% of users watched the full video