Converse
Role: Lead User Experience and Lead User Interaction Designer
The brief: To create an interactive digital experience to showcase the new Converse Twisted Collection.
My Impact: I led the design idea and the end-to-end production development for this interactive format. For this format I created an engaging custom Yahoo format in which the use will have to pinch their phone to bring together the separated shoe which will then take the user to exploring the collection. The results showed that 43% of users engaged with the Ad. The client Converse loved the creation so much we ran another 3 months afterwards.
Storyboarding
Stage 1 - The user will be taken to the landing page in which they interact with the Ad by pinching to bring shoe together
Stage 2 - The shoe is formed to showcase the title and the user can browse the twisted collection
Stage 3 and stage 5 showcases the twisted collection
