Converse
Role - Lead Designer | Lead User Experience and User Interactive Designer
My task was to create an interactive Ad experience for Converse to showcase their new Converse Twisted Collection.
Below you will see the storyboards I created to showcase the user experience and user interaction followed by the development
Storyboarding
Stage 1 - The user will be taken to the landing page in which they interact with the Ad by pinching to bring shoe together
Stage 2 - The shoe is formed to showcase the title and the user can browse the twisted collection
Stage 3 and stage 5 showcases the twisted collection
Engagement rate result was 43% above Yahoo benchmarks
