Paramount
Visual Design, Digital Product
Advertising
Paramount approached the Yahoo In-house creative studio team to create a engaging creative scalable digital product experience. They wanted a creative that was new for them and 'out of the box' to other creatives and clients. I was tasked to create a creative custom Ad unit that was scalable across Yahoo formats.
Services
Visual Design, Digital Product Design, Advertising, Creative Strategy
Tools
Adobe Photoshop, Adobe After Effects, Adobe Illustrator, AI Image generator
Timeline
3 weeks
Challenges & Solutions
With this Ad being custom made in which having part of the Ad white to give the ‘3D effect’ I had to work closely with the Ad policy team to make sure that the Ad was visible enough that the ad would not get rejected.
Impact
The final experience was praised by Paramount for its innovative visual design helping the brand stand out within a crowded digital landscape. Due to its strong performance and positive reception, the campaign was extended by an additional three months, increasing exposure, engagement, and overall campaign impact.
With the success of this, this was rolled out to International markets and templated for Yahoo global designers.
62% engagement rate which was x3 above Yahoo creative benchmarks
