Yahoo
Interaction Design
Product Design
I was tasked to create Yahoo pre-tap Yahoo Native Brand Stories, Native Brand Stories was made to drive user interaction as dwell time with story depth.
Services
Interaction Design, Digital Product, Visual Brand Design
Tools
Adobe Creative Suite, Adobe Photoshop, Figma, After Effects
Timeline
2 weeks
Created design specifications and safe zone frameworks for the Brand Story experience, enabling predictable content placement, streamlining design-to-development handoff, and ensuring consistent implementation across devices
On average users interaction rate was 28% whilst post tap experience users dwell time was 52%
