Role: Lead Interaction Designer
Ad Format: Video Billboard
Campaign ran in: UK
Tools used: Adobe Photoshop & Adobe After Effects
Impact: I led in deciding on the type format to create for the client Lucozade through design brainstorming with internal stakeholders, based on the clients KPI goal which was user view through rate i.e video completion. With this I included a video skin which made it also easy for the user to navigate and click to discover more the results were CTR 56%, VCR 75% which was x3 above Yahoo Benchmarks