Pandora

Ad formats: Outstream video, Outstream shoppable (custom format), Outstream video skin,
Cinemagraph, Mobile Interscroller, Display
Campaigns ran in: UK
Tools used: Adobe Photoshop, After Effects, HTML & CSS
Impact: My attention to detail led me to become the Lead designer for Pandora campaigns as built close relationship directly with the client and the agency. My rapport building led me into leading a design workshop session with Pandora in which we created a full-funnel campaign for Brand awareness, Engagement to Conversion.

Brand awareness

Brand awareness phase of the campaign in which I created a video skin with an endcard. You would notice I never added a CTA at the beginning of the video as the goal here was to get the user to watch the complete Ad. The CTA will only appear at the end. With this we saw a completion rate of 43%

Brand awareness cinemagraph

Tools used to create this was green screen asset and After effects for video editing

Scan on your phone to
engage with the Ad