Role: Interaction Designer
Tools used: Adobe Photoshop, After Effects, HTML & CSS
Impact: My role was to create an interactive video that was to run for the Wimbledon session. My idea was to create a DCO campaign that would tailor the video based on the weather as the client had supplied a raining video and a sunny video. Results were that the interaction was that 28% and 45% of users watched the full video

Interactive shoppable data feed

DCO Whether targeting campaign

This Ralph Lauren ran during Wimbledon, This campaign focused on weather targeting to sunny and when it was raining. This data also pick up your location.