Role: Senior Lead Interaction Designer
Ad formats: Yahoo Homepage Login, Yahoo Edge-to-Edge Desktop & Mobile
Tools used: Adobe Photoshop & Adobe After Effects
Campaign ran in: UK
Impact: My role was to create a unique display Ad format, when looking at the clients assets they showcased a 3D effect in their video that made it look like it was coming out of the video. I thought it would be creative to have this effect in an Ad unit. This was the first to be done globally as I had to work closely with the Ad policy team this was because a section of the Ad will not be displaying to give the 3D effect. The results of this campaign showed that 48% of users clicked on the Ad which was above the Yahoo benchmarks